Someone worth knowing: Rob Greenfield

Someone worth knowing: Rob Greenfield

By: Natacha Palay

I’ve been hearing about Rob Greenfield, and his work for some time now, and chose to finally write an article about what he does.

One of his more well known projects is called Trash Me.

I like to perceive Rob Greenfield as an Artist and more specifically as a Performance Artist. His project Trash me is one where he chose to create a visual and interactive piece that would help others understand the amount of trash one person creates daily. By wearing the trash he created on a span of 30 days, on average, 4.5 pounds of trash was generated and carried on himself, wherever he went, in order to inspire change by those who viewed him.

As written on his own site:  I will quote their website directly to not butcher their description…

“Through this project, Rob, the award-winning filmmakers at Living on One, and Gary Bencheghib are out to change the throw away mindset and create an unforgettable visual to be used as a tool for positive change for years to come.

Rob Greenfield is an adventurer, activist, humanitarian, and dude making a difference. He is dedicated to leading the way to a more sustainable and just world. He is the creator of The Food Waste Fiasco, a campaign that strives to end food waste and hunger. He has cycled across the USA twice on a bamboo bicycle and lived off the grid in a 50 square-foot tiny home in San Diego before auctioning it and raising enough money to build 10 tiny houses for people with no homes. He is currently traveling the USA in the service of others and owns just 111 possessions. He is the host of Free Ride on Discovery Channel and the author of Dude Making a Difference and donates 100% of his media income to grassroots nonprofits. He has been featured on thousands of media outlets around the world.


The series directors and producers are Chris Temple & Zach Ingrasci, founders of the award-winning production company, Living on One. From living in a tent in a Syrian refugee camp to working as a radish farmer and surviving on $1 a day in Guatemala, they are pioneering a new style of documentary filmmaking. Two of their feature films, Living on One Dollar and Salam Neighbor, were featured at top festivals including AFI Docs, CPH:DOX, and Sonoma Intl, and are trending as the top documentaries on Netflix. They were recognized alongside Bill Gates and Angelina Jolie as one of the top 100 Visionary Leaders of 2015 and have been called upon to share their expertise at TEDx, the United Nations, Variety, and CBS This Morning.

The series producer, cinematographer and editor is Gary Bencheghib, an environmental activist and documentarian that uses video and music as media weapons to bring sustainable change and create the biggest impact. From sailing down the Mississippi River on a plastic bottle boat to documenting the biggest environmental group in the history of Indonesia, his work has reached millions. He is currently working with New Orleans’ city council to legislate plastic bags in Louisiana and serves as an Ocean Ambassador for the Ocean Recovery Alliance and Global Alert, one of the world’s first global environmental problem-solving platforms.”

Rob Greenfield and his crew, have generated over 22 projects and still counting. From activism bike rides, to wearing his own generated trash, to writing a book, to traveling, the list goes on and on. Barely 27 years shy, Rob is a positive influencer for those who either witness him in person, or read about his greatness over blog articles or published stories in magazines or even shows.

The greatness in all that he does, is he uses himself as a vessel for others to sympathize with. To react and share compassion on what we all take part in: living, waste accumulation, and the activities we indulge ourselves in. It is easy to forget in our day,  about the bigger idea: that 7.6 billion people share a common space: Earth. Our daily routines, make us fixate on the now and what has been, and we tend to forget about the future or the consequence of our actions we make on a daily basis. With Rob, that allusion is fragmented for a moment and gives us the ability to remember our actual basic purpose: survival.

If we hope to keep living in a clean, prosperous environment, then we must act now to start caring about the aftermath of our actions. To start respecting what we have, are using, and how we chose to dispose of these resources after the fact. For a while we just disregarded the aftermath, because let’s be honest “out of sight, out of mind” well is the easiest way to pretend something does not exist, temporarily. But we are now facing the fact that it is no longer “out of sight, out of mind” and our plastic pollution is creeping up in places we can no longer pretend it doesn’t exist.

It takes one action a day, to make a difference. How? Begin by reducing your plastic footprint. Stop using single-use plastics. Bring your own bag when you grocery shop. Refuse plastic Straws, or plastic lids on cups. Get creative, feel like you have purpose, inspire others, life is all about feeling like you belong, and for that, Rob Greenfield Plastic Continents thanks you for doing what you do.

Enjoy his 4min video on His 30 day experience of wearing his own trash!

“Don’t worry toilet paper still goes down the drain as usual”

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