JUST Water

I discovered JUST Water, when I looked up the company Tetra Pak. Tetra Pak, is a swedish company with their headquarters located in Switzerland. They describe themselves in the following way:

“Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food. Tetra Pak is one of three companies in the Tetra Laval Group – a private group that started in Sweden. The other two companies are DeLaval and Sidel. Tetra Laval is headquartered in Switzerland.”

What is JUST Water bottles made out of?

“The JUST water bottle relies on the use of paper. We like paper because it is derived from trees which are renewable or grow back naturally. Using renewable materials contributes to lowered carbon emissions.”

What is interesting is that they still use plastic AND plant-based plastics.

Combine all of these materials, and now what?

These are taken from their website; images and quoted paragraphs. I did not want to change how they describe themselves, nor their product.

“Using paper as the main material is how the JUST water bottle reduces its environmental footprint while still maintaining its structure. An aluminum foil barrier does an excellent job protecting the water from light, oxygen and other potential contamination. Both the aluminum and paper are shielded by a layer of BPA-free plastic lamination to protect the integrity of the bottle.”

JUST Water’s Plant-based plastic

“The plastic in the shoulder and cap of the JUST water bottle is made from sugarcane, not from fossil fuels like petroleum. This significantly reduces our carbon emissions by utilizing a resource that grows back each year.”

They provide a video they have titled “Plantastic”.

This 4 minute video has co-founder Drew Fitzgerald, who goes on to explain how plastic is made from plants. He also discusses the shift going on to find alternative source of energy, Sugarcane. I enjoyed the presentation of this video. It is clear, animated, and well explained. Mr. Fitzgerald also discusses the various sources you can use to make plastic; soy, grass, corn, and sugarcane!

I truly appreciated their honesty and goal : they are in the pursuit of making the perfect bottle, and they aren’t there yet.

They also used a quote, Plastic Continents truly believes in: “It’s not just better for you, It is not just better for us. It is better for everyone.”


JUST Water, Plastic Continents Thanks you for your innovative solution towards our plastic pollution dilemma.



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